Amazon Fashion Sees Premium Brands Capture 20% of Consumer Spending
In a significant shift in consumer spending habits, Amazon Fashion reports that premium brands now account for a substantial 20% of its total fashion expenditure. This marks a doubling of their share compared to the previous year, indicating a strong upward trend. A key driver behind this evolution is the growing influence of Gen Z, who constitute around 52% of Amazon Fashion's customer base. Furthermore, this growth isn't confined to the major metros. Non-metro cities are increasingly contributing to festive season sales, making up approximately 52% of fashion and beauty orders. This 'Premium Shift' suggests evolving tastes and increasing disposable incomes in smaller Indian cities, impacting the overall e-commerce and retail market landscape. Lumic's Fin Shorts bring you these key insights.
In a significant shift in consumer spending habits, Amazon Fashion reports that premium brands now account for a substantial 20% of its total fashion expenditure. This marks a doubling of their share compared to the previous year, indicating a strong upward trend. A key driver behind this evolution is the growing influence of Gen Z, who constitute around 52% of Amazon Fashion's customer base. Furthermore, this growth isn't confined to the major metros. Non-metro cities are increasingly contributing to festive season sales, making up approximately 52% of fashion and beauty orders. This 'Premium Shift' suggests evolving tastes and increasing disposable incomes in smaller Indian cities, impacting the overall e-commerce and retail market landscape. Lumic's Fin Shorts bring you these key insights.
