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ICC Eyes First Startup Investment in LightFury Games

In an exciting development for the Indian sports-tech and gaming sectors, the International Cricket Council (ICC) is reportedly in advanced discussions for its inaugural startup investment. The target is LightFury Games, a move that could see the global cricket governing body making a significant strategic bet on the burgeoning digital entertainment space. This potential deal signifies a growing trend of traditional sports organisations exploring innovative avenues for fan engagement and revenue generation. LightFury Games is expected to secure the official ICC gaming rights for mobile, PC, and console platforms. This partnership could elevate 'E-Cricket' to become the official ICC game, opening up new frontiers for cricket's digital presence and attracting a younger demographic. Such investments highlight the increasing convergence of sports, technology, and finance in India, signalling new opportunities within the Indian startup ecosystem and the broader financial markets.

ICC's First Startup Investment: LightFury Games Deal | Lumic | Lumic