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Company news

ICC Eyes First Startup Investment with Strategic Bet on LightFury Games

3 months ago · Lumic

ICC logo alongside LightFury Games logo, suggesting a strategic investment and partnership in e-cricket
Lumic
3 months ago
ICC Eyes First Startup Investment with Strategic Bet on LightFury Games
KEY POINTS
ICC is in advanced talks to invest in LightFury Games, marking its first-ever startup inve
MS Dhoni, Hardik Pandya, Jasprit Bumrah, Shreyas Iyer & R Jadeja are already investors
The deal could make 'E-Cricket' the official ICC game, expanding cricket's digital fan eng
LUMIC INSIGHT
Gaming and sports-tech could attract fresh investments.
Moneycontrol·3 months ago

In a significant development for the Indian startup ecosystem, the International Cricket Council (ICC) is reportedly in advanced talks to make its first-ever investment in a gaming startup, LightFury Games. This move underscores the growing interest of established sports bodies in the booming tech and gaming sector in India. With prominent cricketers like MS Dhoni, Hardik Pandya, Jasprit Bumrah, Shreyas Iyer, and R Jadeja already backing LightFury Games, the potential deal highlights the convergence of sports and technology. If successful, this strategic bet could see 'E-Cricket' become the official ICC game, further enhancing digital fan engagement for cricket. This news, falling under our 'Fin Shorts' category, points towards exciting new avenues for investment in sports-tech and the broader venture capital landscape in India.

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