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ICC Eyes First Startup Investment with Strategic Bet on LightFury Games

This 'Insights' story delves into the International Cricket Council's (ICC) potential foray into startup investments with a strategic bet on LightFury Games. The ICC is reportedly in advanced discussions for its inaugural startup funding, signalling a significant move into the burgeoning esports and gaming sector. Notably, prominent Indian cricketers like MS Dhoni, Hardik Pandya, Jasprit Bumrah, Shreyas Iyer, and R Jadeja are already involved as investors in LightFury Games. This potential deal could elevate 'E-Cricket' to become the official ICC game, aiming to broaden cricket's digital footprint and engage a new generation of fans. Lumic sees this as a positive development for sports-tech and gaming ventures attracting further capital in the Indian startup ecosystem.
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