Quick-Commerce Shoppers Put Value Ahead of Speed, Survey Finds
This Fin Shorts story delves into a recent LocalCircles survey revealing Indian consumer behaviour in the quick commerce space. While fast delivery is a hallmark of apps like Blinkit and Zepto, the survey suggests shoppers are increasingly prioritising price and overall value. A significant 71% of quick commerce users in India indicated that lower prices and good value matter more than sheer speed. Product quality also plays a role for 65%. Many consumers find that extra delivery charges or minimum order fees inflate their bills, making cost a major consideration. Only 22% of users felt speed was the most critical factor, highlighting a clear shift in consumer preferences during crucial periods like festive shopping and Diwali shopping. This insight is crucial for understanding the evolving landscape of online grocery and essentials delivery in India, impacting platforms like Amazon Now and others.
This Fin Shorts story delves into a recent LocalCircles survey revealing Indian consumer behaviour in the quick commerce space. While fast delivery is a hallmark of apps like Blinkit and Zepto, the survey suggests shoppers are increasingly prioritising price and overall value. A significant 71% of quick commerce users in India indicated that lower prices and good value matter more than sheer speed. Product quality also plays a role for 65%. Many consumers find that extra delivery charges or minimum order fees inflate their bills, making cost a major consideration. Only 22% of users felt speed was the most critical factor, highlighting a clear shift in consumer preferences during crucial periods like festive shopping and Diwali shopping. This insight is crucial for understanding the evolving landscape of online grocery and essentials delivery in India, impacting platforms like Amazon Now and others.
