This 'Impact News' highlights a significant shift in India's e-commerce landscape. A recent report suggests that by FY26, smaller Indian cities, often termed Tier 2 and Tier 3 cities, will be responsible for a whopping two-thirds of all new online direct-to-customer (D2C) orders. This trend signals a major departure from the historical dominance of metro cities in online retail. The driving forces behind this change are increased digital penetration and a growing comfort with online shopping among consumers in these emerging urban centres. Understanding this evolving consumer behaviour is crucial for businesses looking to tap into the vast potential of the Indian markets beyond the metros, especially in the fast-growing D2C segment.
Insights
Smaller Indian Cities to Drive Two-Thirds of New Online Orders by FY26: Report
3 months ago · Lumic
Lumic
3 months ago
Smaller Indian Cities to Drive Two-Thirds of New Online Orders by FY26: Report
IMPACT BULLETS
A new report predicts that towns outside major cities will generate two-thirds of all new online direct-to-customer orde
This means a big change in where the growth for online shopping is coming from, moving away from just the big metros.
The increase in digital access and more people trying online shopping in these areas are the main reasons for this trend
