FMCG (consumer)
Smaller Indian Cities to Drive Two-Thirds of New Online Orders by FY26: Report
A recent report highlights a significant shift in India's e-commerce landscape. By FY26, smaller Indian cities, often referred to as Tier 2 and Tier 3 cities, are expected to drive a substantial two-thirds of new online orders. This trend signifies a major evolution in consumer behaviour across the nation, moving beyond the traditional dominance of metropolitan areas. Factors such as increased digital penetration, improved logistics, and growing digital literacy in these regions are fueling this expansion. For businesses operating in the D2C space, understanding this demographic shift is crucial for market strategy and reaching a wider customer base. This 'Insights' piece delves into the implications for Indian markets and how this growth in non-metro cities will shape the future of online retail.
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