Results
Why Digital Investments Fail to Create Real Business Value for Companies

This 'Insights' story delves into a critical issue for Indian businesses: the disconnect between digital investment and actual business value creation. Many companies are spending heavily on digital transformation, AI adoption, and new CRM systems, but not seeing the expected returns. The article highlights that simply adopting new technology like AI or advanced analytics won't automatically boost ROI. The real challenge lies in redesigning core business processes and commercial workflows to leverage these tools effectively. Without adapting old workflows, these digital investments often just add costs. Lumic's analysis focuses on how making four key operating shifts can help Indian enterprises turn technology spending into measurable business growth, ensuring AI adoption and digital strategy truly impact the bottom line. This is essential reading for understanding effective technology spending in today's dynamic Indian market.
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Results
Bajaj Auto Sales Surge 28% as Exports Jump 51% in August 2026
- Bajaj Auto's August sales rose 28% to 5.36 lakh units, driven by a sharp 51% exports jump
- Exports surged 51% to 2.80 lakh units, outpacing Bajaj Auto's 10% domestic sales growth
- Two-wheeler sales climbed 30%, with exports rising 53% and driving the strongest growth

Industrials
Nvidia Q2 Sales Hit $96.2 Billion as AI Demand Keeps Surging
- Nvidia’s $96.2 billion Q2 revenue beat estimates, but investors still wanted more
- Data- Center revenue jumped 117%, yet investors still want even faster AI growth
- Q3 guidance beat estimates, but high expectations leave little room for surprise