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Results

Why Digital Investments Fail to Create Real Business Value for Companies

2 months ago · Lumic

Digital transformation concept with icons representing AI, data analytics, and business growth, symbolizing technology invest
Lumic
2 months ago
Why Digital Investments Fail to Create Real Business Value for Companies
KEY POINTS
Digital investments fail when companies don't redesign how commercial work gets done
AI, analytics and CRM tools can add costs when teams continue using old workflows
Four operating shifts can help turn digital spending into measurable business growth
LUMIC INSIGHT
AI spending matters only when it changes business results
business standard·2 months ago

This Fin Shorts piece delves into why many companies struggle to see real business value from their digital investments. Often, the issue isn't the technology itself, like AI, advanced analytics, or CRM tools, but how businesses operate. If teams continue with outdated workflows, these digital solutions can become mere cost centres rather than drivers of growth. The article highlights how effective digital transformation requires a fundamental redesign of commercial processes. It outlines four key operating shifts necessary to unlock measurable business growth and ensure that technology spending, particularly in areas like Enterprise AI and digital strategy, translates into tangible returns on investment (ROI). Understanding AI adoption and optimizing technology spending are crucial for sustainable business transformation in India's dynamic market.

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