Results
Why Digital Investments Fail to Create Real Business Value for Companies

This Fin Shorts piece delves into why many companies struggle to see real business value from their digital investments. Often, the issue isn't the technology itself, like AI, advanced analytics, or CRM tools, but how businesses operate. If teams continue with outdated workflows, these digital solutions can become mere cost centres rather than drivers of growth. The article highlights how effective digital transformation requires a fundamental redesign of commercial processes. It outlines four key operating shifts necessary to unlock measurable business growth and ensure that technology spending, particularly in areas like Enterprise AI and digital strategy, translates into tangible returns on investment (ROI). Understanding AI adoption and optimizing technology spending are crucial for sustainable business transformation in India's dynamic market.
This Fin Shorts piece delves into why many companies struggle to see real business value from their digital investments. Often, the issue isn't the technology itself, like AI, advanced analytics, or CRM tools, but how businesses operate. If teams continue with outdated workflows, these digital solutions can become mere cost centres rather than drivers of growth. The article highlights how effective digital transformation requires a fundamental redesign of commercial processes. It outlines four key operating shifts necessary to unlock measurable business growth and ensure that technology spending, particularly in areas like Enterprise AI and digital strategy, translates into tangible returns on investment (ROI). Understanding AI adoption and optimizing technology spending are crucial for sustainable business transformation in India's dynamic market.
More in Results

Results
Axis Bank Shares Fall 4% Despite Strong Profit Growth as Brokerages Stay Bullish
- Axis Bank shares dropped 4% after quarterly profit rose 37.6% to ₹7,003 crore
- Net interest income grew 11.8%, while improving asset quality supported the bank’s performance
- Jefferies retained a Buy rating with a ₹1,700 target, despite concerns over margins and costs

Nifty