Lumic
NIFTY 50·23,523.10+0.82%SENSEX·77,346.06+0.62%IPOs·83.21−0.12%GOLD·$82.45−1.80%NIFTY 50·23,523.10+0.82%SENSEX·77,346.06+0.62%IPOs·83.21−0.12%GOLD·$82.45−1.80%

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Why Digital Investments Fail to Create Real Business Value for Companies

25 days ago · Lumic

Digital transformation concept, showing digital investments and business growth analysis on a graph.
Lumic
25 days ago
Why Digital Investments Fail to Create Real Business Value for Companies
KEY POINTS
Digital investments fail when companies don't redesign how commercial work gets done
AI, analytics and CRM tools can add costs when teams continue using old workflows
Four operating shifts can help turn digital spending into measurable business growth
LUMIC INSIGHT
AI spending matters only when it changes business results
business standard·25 days ago

This 'Insights' story delves into a critical issue for Indian businesses: the disconnect between digital investment and actual business value creation. Many companies are spending heavily on digital transformation, AI adoption, and new CRM systems, but not seeing the expected returns. The article highlights that simply adopting new technology like AI or advanced analytics won't automatically boost ROI. The real challenge lies in redesigning core business processes and commercial workflows to leverage these tools effectively. Without adapting old workflows, these digital investments often just add costs. Lumic's analysis focuses on how making four key operating shifts can help Indian enterprises turn technology spending into measurable business growth, ensuring AI adoption and digital strategy truly impact the bottom line. This is essential reading for understanding effective technology spending in today's dynamic Indian market.

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